Wednesday, 24 November 2010

10 relevant articles-google scholar

1. Thinking about Fashion Models' Looks: A Multidimensional Approach to the Structure of Perceived Physical Attractivenes
Rutgers University
http://psp.sagepub.com/content/22/11/1083.abstract
Abstract
A functional framework for the perception of female physical attractiveness suggests that, at the least, perceivers should differentiate sexual (sexy), youthful, nonsexual (cute), and up-to-date clothed and groomed (trendy) dimensions. Further, it was hypothesized that these content-specific varieties of good looks would covary with physical features (the stimulus cues used by perceivers to decode particular attractiveness continua) and also with psychological inferences (the stereotypic expectations linked to each appearance dimension). Using 96 photographs of female professional fashion models as stimuli, a free-sorting method coupled with a multidimensional scaling analysis provided support for both of these expectations. Also, the results suggest areas of both convergence and divergence in how college student males and females view physical attractiveness in women.

2.Body Image, Race, and Fashion Models social Distance and Social Identification in Third-Person Effects

Abstract

The perceived effects of advertising on body-image factors were tested in both Black and White college-age women. After seeing magazine ads that portrayed either Black fashion models or White fashion models, respondents rated perceived effects of these ads on body-image factors. The effects were rated on self, on other Black women on campus, and other White women on campus. When projecting perceived effects on others—of the same race or a different race—both Blacks and Whites indicated that media effects would be maximal when the race of the model matched the race of the respondent. However, when rating perceived effects on self, whereas Blacks identified strongly with Black models, there was no significant difference in the way Whites identified with fashion models of either race. The results are examined within the framework of social distance and social identification.

3.The Influence of Fashion Magazines on the Body Image Satisfaction of College Women: An Exploratory Analysis
http://www.questia.com/googleScholar.qst;jsessionid=FAAC1CA3E42EFE924545A5ACD9CC6CF9.inst3_2b?docId=5000574256
Many contemporary American women covet an unrealistically thin body build for themselves (Lamb, Jackson, Cassidy, & Priest, 1993; Mallick, Whipple, & Huerta, 1987; Silberstein, Striegel-Moore, Timko, & Rodin, 1988; Spillman & Everington, 1989), a phenomenon that could be detrimental to their emotional and physical health. The rising significance of the thin ideal is apparent from the changing perceptions of the ectomorphic body type. In the fifty years since Sheldon and Stevens (1942) conducted their somatotype research, the negative characteristics associated with the thin, or ectomorphic, body build have dwindled. In the early 1940s, Sheldon and Stevens found that ectomorphic individuals were perceived negatively by others as nervous, submissive, and socially withdrawn. By the late 1980s, however, this perception had changed. Compared to individuals with endomorphic and mesomorphic body types, ectomorphic individuals were rated most positively and considered to be the most sexually appealing (Spillman & Everington, 1989).
The emergence of the slender body type as a beauty standard for women is especially salient in the mass media, and several researchers have demonstrated how the female body depicted in the media has become increasingly thin (Garner, Garfinkel, Schwartz, & Thompson, 1980; Ogletree, Williams, Raffeld, Mason, & Fricke, 1990; Silverstein, Perdue, Peterson, & Kelly, 1986; Wiseman, Gray, Mosimann, & Ahrens, 1992). Assessing the height, weight, and body measurements of Playboy centerfolds and of Miss America Pageant contestants from 1960 to 1979, Garner et al. (1980) found that the percent of average weight of the models declined significantly.(1) For example, in 1960, the average weight of Playboy models was 91% of the population mean. By 1978, mean weight of the models has dropped to 84% of the population mean. A similar trend was apparent among the Miss America Pageant contestants: Prior to 1970, mean weight of the contestants was approximately 88% of the population norm. Following 1970, mean weight of the contestants had decreased to 85% of the population norm.(2)
Garner and colleagues also noted a trend toward noncurvaceousness from 1960 to 1979. The bust and hip measurements of Playboy models decreased and their waist measurements increased significantly. These findings are consistent with those reported by Silverstein, Perdue, Peterson, and Kelly (1986) who examined the curvaceousness of models appearing in Vogue and Ladies Home Journal from 1901 to 1981 and of popular movie actresses from 1941 to 1979. The investigators found that among the models appearing in Ladies Home Journal and Vogue, the bust-to-waist ratio dropped significantly. Additionally, the average bust-to-waist ratio of actresses from the 1960s and 1970s was significantly smaller than that of actresses from the 1940s and 1950s. Similar results were reported by Morris, Cooper, and Cooper (1989) in their study of British fashion models.
Taken together, the findings of Garner and colleagues and of Silverstein and colleagues show that from the turn of the century throughout the 1970s, the standard of physical attractiveness for women presented in the mass media became much thinner and less curvaceous. These findings were replicated in a recent update of the Garner et al. (1980) research. Using the same procedures employed in the Garner study, Wiseman et al. (1992) found that during the period from 1979 to 1988, Miss America contestants continued to decrease in body size and Playboy models maintained their already low body sizes. As did previous researchers, Wiseman et al. (1992) found that curvaceousness (i.e., hip measurements) continued to decline among Miss America contestants.

4.No longer just a pretty face: Fashion magazines' depictions of ideal female beauty from 1959 to 1999

Keywords:

  • female ideal beauty;
  • fashion magazines;
  • body size;
  • thin images

Abstract

Objective

The print media's depiction of the ideal of feminine beauty as presented to American women was examined for the years 1959–1999.

Method

Trends were investigated through an analysis of cover models appearing on the four most popular American fashion magazines.

Results

Body size for fashion models decreased significantly during the 1980s and 1990s. There was also a dramatic increase in the frequency with which the media depicted the entire bodies of the models from the 1960s to the 1990s.

Discussion

Both the increasingly thin images and the striking increase in full-body portrayals suggest an increase in the value placed by American society on a thin ideal for women, a change that is concurrent with the increase in disturbed eating patterns among American women. © 2004 by Wiley Periodicals, Inc. Int J Eat Disord 36: 342–347, 2004.


5.Are Fashion Models a Group at Risk for Eating Disorders and Substance Abuse?
http://content.karger.com/ProdukteDB/produkte.asp?Aktion=ShowAbstract&ProduktNr=223864&Ausgabe=228218&ArtikelNr=56285
Key Words
  • Anorexia nervosa
  • Bulimia nervosa
  • Eating disorders
  • High-risk groups
  • Fashion models
Abstract
Background: Few studies to date have investigated whether in fact the prevalence of eating disorders (ED) and/or use of illicit drugs is higher among models than among other groups of females. Method: A group of 63 professional fashion models of various nationalities were studied by means of self-reported questionnaires. They were compared with a control group of 126 female subjects recruited from the general population. Results: Fashion models weigh significantly less than controls, but only a small percentage of them uses unhealthy methods to control their weight. The current frequency of full-syndrome ED did not differ between the groups, but partial-syndrome ED were significantly more common among fashion models than among controls. Current substance use or alcohol abuse was reported by 35% of fashion models and 12% of controls. Conclusion: Our findings suggest that fashion models are more at risk for partial ED and use of illicit drugs than females in the general population.


5.Cultural expectations of thinness in women: An update
http://onlinelibrary.wiley.com/doi/10.1002/1098-108X(199201)11:1%3C85::AID-EAT2260110112%3E3.0.CO;2-T/abstract

Abstract

An investigation of current American society's depiction of the ideal female body was performed. Body measurements of Playboy magazine centerfolds and Miss America contestants for 1979–1988 indicated body weight 13–19% below expected weight for women in that age group. Miss America contestants showed a significant decrease in expected weight between 1979 and 1988. Comparisons were made with an earlier study which had demonstrated that body measurements of both groups had decreased during the period 1959–1978. Diet-for-weight-loss and exercise articles in six women's magazines were tabulated for 1959–1988. A significant increase in both diet articles and exercise articles occurred during this period. These findings suggest that the overvaluation of thinness continues and thinness is now sought through both dieting and exercise.


6.Effects of fashion magazines on body dissatisfaction and eating psychopathology in adolescent and adult females
http://onlinelibrary.wiley.com/doi/10.1002/erv.2400030105/abstract

Abstract

It has been shown that fashion magazines have an age- and stimulus-specific effect on the body size estimation of non-eating-disordered adolescent and adult females. This study examines whether photographs of thin fashion models have similar effects on female body dissatisfaction. The results indicate that adolescent girls tend to respond to fashion images by showing greater body dissatisfaction than adults, and that both groups respond more to pictures of adults than to those of adolescents. Greater adolescent dissatisfaction was related to increased age, weight and bulimic tendencies. Theoretical implications are considered.
7.Weight and Shape Ideals: Thin Is Dangerously In
Abstract
Thinness as an ideal of feminine beauty is nowhere more evident than in the popular media. The trend toward an increasingly thinner standard and a more tubular body shape has been documented in Playboy centerfolds from the 1960s to the 1980s. The present study provides information about body standards into the 1990s. Body measurements of two groups of models were compared: contemporary Playboy centerfolds and ready-towear and commercial print models advertising on the Intemet. Results revealed that thinness is increasing for centerfolds, many of whom meet weight criteria for anorexia. Results also showed unhealthy levels of thinness in the Internet models. Body shape for both cohorts is curvaceous, results which do not support prior research indicating an increase in the tubular body. Discussion focuses on the role that both the media and the health industry play in contributing to Western culture's adoption of an unhealthy body ideal.

8.Influence of Age, Body Type, Fashion, and Garment Type on Women's Professional Image
http://onlinelibrary.wiley.com/doi/10.1177/1077727X9001900204/abstract
The purpose of this research was to extend implicit personality theory in an attempt to explain further the inferred relationship between a person's physical characteristics and personal traits. Specifically, this study examined business and professional men's and women's perceptions of the professional image of women as a function of the women's physical characteristics, the type of garment worn, and the fashion detail of the garment. Participants (N = 207) viewed six black-and-white photographs of females wearing either suits or dresses. Re sponses to six 7-point, unipolar adjective checklists were then summed to obtain a score indicating the degree of professional image perceived. A 3 (age of model) × 3 (body type of model) × 3 (fashion detail) incomplete randomized block design was used. Men's and women's responses to models in suits and dresses were analyzed separately using analysis of variance. Results indicate that (a) suits convey a stronger professional image than dresses for women of any age or body type; (b) when judged by business and professional men, older women convey a stronger professional image than younger women when wearing dresses; (c) gar ments with innovative fashion detail contribute to a weaker professional image than garments with contemporary or classic fashion detail; and (d) thin women convey a stronger professional image than larger women.

Monday, 15 November 2010

Research

Critical Investigation

How does fashion/beauty advertising, such as for perfumes, perpetuate the feminine ideal of size zero, does it influence young teenage girls/models and why?


Tittle keywords -synonyms /related words

  • Size zero- eating disorder /modelling- anorexia
  • Models-catwalk -size zero -fashion
  • Feminine-effeminate- danity- ladylike- girly-fashion -beauty- make up
  • Ideal-model- perfect -skinny
  • Young-healthy- modern- new- up to date - fashionable- current
  • Influence- power- authoirty
  • Fashion-apperance- style- trend-taste -attitude -design- creation
  • Beauty- physical attractiveness -stunner -charmer- make up -appearance
As two Uruguayan models died from the starvation in the last 6 months, a size-zero issue is today's big subject for everybody. And one of the questions people start asking themselves is - Why does it happen and what has to be done in order to prevent it from happening?
So, are they really that empty-headed, self-obsessed and emaciated clones? Being an overseas student in England, it definitely puts me under pressure to look good, to follow fashion trends, to read fashion magazines regularly and try to achieve a perfect dream model from the Vogue magazine. It seems that media is creating images without bearing in mind possible consequences.
Fashion industry now is making first steps to regulate the situation with size-zero models banning them from catwalk shows, including Milan as well as Madrid Fashion Weeks, and asking designers to concentrate only on healthy models in their shows. Moreover, some restaurants in London popular with celebrities and fashionistas as their main customers are offering now free food to skinny models who have come under attack for promoting a stick-thin image which some say encourages eating disorders in young women.
So, what is a model? It is definitely an object or a person, used for comparison or imitation. Talking about fashion models, what we would like to see? Healthy looking, beautiful, fit bodies, something to aspire to. And what do we have now? Obviously something far away from ideal image. It is certainly not the good example for girls who look at them in the magazines, on TV etc. The certain action has to be taken, like Dove's campaign for real beauty that is telling us that the perception of beauty is extremely distorted by outside world. And congratulations to Europe’s fashion scene. They're on the way to discovering what a model is truly supposed to be.

Academic articles

Size zero is bad news for bones
http://www.bris.ac.uk/news/2010/6775.html
university of bristol article
teengae models,New research from the Children of the 90s project suggests that teenage girls who are too thin may be putting their bones at risk.
''There is a good deal of pressure on teenage girls to be thin, but they need to be aware that this could endanger their developing skeleton and put them at increased risk of osteoporosis.''


Psychologist gives students the lowdown on size zero
http://www.sussex.ac.uk/press_office/media/media713.shtml
university of sessex article

The guardian articles

http://www.guardian.co.uk/lifeandstyle/2010/oct/03/paris-fashion-week-unconventional-models
http://www.guardian.co.uk/lifeandstyle/2010/oct/10/immodesty-blaize-five-things-know-about-style
http://www.guardian.co.uk/lifeandstyle/2010/sep/30/paris-fashion-week-plus-size-models
http://www.guardian.co.uk/lifeandstyle/2010/sep/19/london-fashion-week-size-zero

Other relevant articles

Teen girls starve to look like 'size zero' role models
http://health.ninemsn.com.au/healthnews/1011005/teen-girls-starving-to-look-like-size-0-role-models

Teenage girls are starving themselves and seriously risking their health in order to be a "size zero", according to a recent UK study.
Kate Moss: "Nothing tastes as good as skinny feels".
The UK's Food Standards Agency found that teenage girls are resorting to "size zero" diets, which are low in protein and dairy foods, in an effort to be as thin as celebrities such as Kate Moss, and Victoria Beckham, the UK's Daily Mail reported.
The study found that 46 percent of teens consume too little iron, putting them at risk of anaemia, which causes tiredness and lethargy. They are also lacking magnesium and selenium, which can lead to insomnia, severe headaches and mood swings.
 
Professor Janet Treasure, an eating disorders expert at King's College London, said that a desire to look like super-skinny celebrities could be leading young girls to swing between starving themselves and binge eating.
"Controlling weight and shape has become a moral imperative for many young girls," she told the Daily Mail. "It's almost a sign of goodness to be slim," she said.
"There is a risk of getting into a starve-and-binge routine which is very unhealthy and has been rapidly increasing in recent generations."
Supermodel Moss sparked controversy last year when she said in an interview "nothing tastes as good as skinny feels".

Size zero diets 'ruining girls' health' warns watchdog over teenagers copying celebrity role modelshttp://www.dailymail.co.uk/health/article-1249683/Teenage-girls-starving-bodies-essential-nutrients-warns-food-watchdog.html

'Size zero' pressure on girls leads to weak bones, say scientistshttp://www.dailymail.co.uk/health/article-1240859/Size-zero-pressure-girls-leads-weak-bones-say-scientists.html
Dieting by teenage girls desperate to reach 'size zero' could be putting their bones at risk, say British researchers. They found bone strength is linked to fat levels - meaning the pressure to be thin may increase the chances of fractures. A long-term child development study shows fat mass is more important to bone development in girls than boys.It has long been known that being anorexic leads to prematurely thin bones, but the latest study suggests a reason for decreased bone strength.
A team from Bristol University looked at more than 4,000 young people aged 15, scanning their bones to calculate their shape and density, as well as how much body fat they had.
Those with higher levels of fat tended to have thicker bones, with the connection being 'particularly marked' in girls. An increase in fat mass of 11lb (5kg) in girls was associated with an 8 per cent increase in the thickness of the lower leg bone.
As girls tend to have higher levels of fat than boys, even when they are normal weight, the findings suggest fat plays an important role in female bone development.
Bone mass continues to increase slowly into the mid-20s but after the age of 35, bone loss increases as part of the natural ageing process.
Building strong bones in youth is particularly important for women as they are three times more likely to develop bone thinning, or osteoporosis, and suffer up to three times more hip fractures than men in later life.


Size zero = twig… nice
http://www.bbc.co.uk/essex/content/articles/2007/04/04/zeal_size_zero_feature.shtml
The 'size zero' debate is an issue for young people. Zeal writer Kimberley looks at the pressure on teenage girls to be thin.

Young teen models may face catwalk ban
http://uk.reuters.com/article/idUKL1175770420070711
Girls aged under 16 should be banned from catwalk modelling to protect them from eating disorders and sexual exploitation.
The panel said there was a trend for the industry to use younger models, who are more vulnerable to eating disorders such as anorexia.
"There was also strongly expressed concern that it is profoundly inappropriate that girls under 16 ... should be portrayed as adult women," said Baroness Kingsmill, chair of the panel.
"The risk of sexualising these children was high and designers could risk charges of sexual exploitation."
The inquiry was set up by the British Fashion Council, which runs London Fashion Week, in the wake of a long-running controversy over super-thin "size zero" models.
The panel rejected the idea of weighing models and banning those under a certain weight. It said "size zero" doesn't exist in British shops and is "meaningless".
It received mixed evidence on whether models should have tests to assess their body mass index, a measure of fat.Many models told the inquiry that they feared losing work because they were not thin enough.
As well as eating disorders, the panel highlighted health risks from stress, substance abuse and poor working conditions.
"We have grave concerns about other health areas, such as drug and alcohol abuse and the stress caused by working conditions for model," the panel's interim report says.
"We are also concerned that modelling is very much a hidden profession with very little transparency about the working conditions that many models have to endure."
The panel wants better training for designers and agents to help them spot models with eating disorders.

Size zero girls 'less attractive'

http://news.bbc.co.uk/1/hi/scotland/edinburgh_and_east/8327750.stm

'' People in the normal weight range were judged healthier and more attractive than under or overweight individuals. ''
Professor David Perrett
University of St Andrews

Fashion for size zero fuels rise in eating disorders among models-
http://www.independent.co.uk/life-style/health-and-families/health-news/fashion-for-size-zero-fuels-rise-in-eating-disorders-among-models-456174.html

Italian fashion designers ban size zero models from the catwalks-
http://www.dailymail.co.uk/news/article-423522/Italian-fashion-designers-ban-size-zero-models-catwalks.html

Size zero model is banned from London Fashion Week
http://www.thisislondon.co.uk/news/article-23411630-size-zero-model-is-banned-from-london-fashion-week.do

Pressure mounts for 'ban' on zero size models
http://www.thisislondon.co.uk/news/article-23367018-pressure-mounts-for-ban-on-zero-size-models.do

Mark Fast Challenges Fashion’s Size Zero Obsession
http://fashion.elle.com/shopping/shop-darling/2009/09/21/mark-fast-challenges-fashions-size-zero-obsession/

Go size zero?
http://www.fibre2fashion.com/industry-article/9/867/go-size-zero1.asp

Is our obsession with size zero damaging health?
http://news.bbc.co.uk/1/hi/health/8510160.stm

Thursday, 11 November 2010

Research for the 11th nov








She told British Elle magazine, "It appeared that I was promoting something when I absolutely was not. I am thin because that's what I am, and I was thinner at that point because of the work I do. Nothing else."


Keira Knightley is the new spokesperson of Chanel campaign. This is their second international campaign, the first one with Nicole Kidman was the most expensive advert ever made, it was for Chanel nÂș 5 in 2003. I love this campaign, It’s magic! Now in this new campaign for Coco Mademoiselle, Keira is a young and entirely convincing Coco Chanel. The advert lasts only 60 seconds and much of the action takes place outside, in several of Paris’ most glamorous locations.

Less than zero

Posh Spice has a 23in waist and there is a new size for the X-ray generation: 00. Is there an end to our obsession with being thin?


Size Zero: The blame couture

Size Zero Models

Size Zero - a craze and a controversy - is a women's clothing size used in the US. It is equivalent to a UK size 4.

http://www.wolfkettler.co.uk/models/requirements/size-zero.html


Skeletons on the runway : the ''size sezo debate''
Bronwyn Cosgrave is a London-based writer and broadcaster contributing to an array of international magazines including British Vogue, Vogue India, and Vogue Nippon. She is special correspondent for the internationally syndicated television programme Fashion File, fashion correspondent for Britannica Book of the Year, and author of Made for Each Other: Fashion and the Academy Awards, the first fashion history of the Oscars.

linked production research
advertisements challenging the size zero sterotype in perfume advertising

Wednesday, 3 November 2010

Final critical investigation and linked production idea

Critical Investigation

How does fashion advertiseing perpetuate the feminine ideal of size zero,does it influence young teenage girls/models and why ?

linked texts : Givenchy hot couture perfume ad ,coco chanel ad,dolce and gabbana the one perfume ad ,David and Victoria beckham armani ad
linked production
a 30  sec advertisment challenging the stereotypical ideal of size zero,
advert ideas-perfume advertisment,beauty product,fashion advertisment.
and a print advertisment to appear in vogue.
linked texts:beyonce perfume ad

Issues /debates/theroies
·         Representation and stereotyping -the process whereby the media construct versions of people,place and events in images,words or sounds for transmission through media texts to an audience.representation provide models of how we see gender,social groups,individuals and aspects of the world we all inhabit.

-feminie ideal and how women are represented in the fashion  industry,
-vogue,elle magazine
-kate moss.lilly cole
http://www.trendhunter.com/trends/victoria-beckham-size-zero-models

·         Media effects –an audience theory that tends to see the audiecne as passive and seeks to measure how exposure to particular aspects of media content can influence the behaviour of the reader or viewer.

-how the media protray the size zero controversy e.g advertising ,magazines,london fashion week.
http://www.articlesbase.com/wellness-articles/size-zero-the-obesity-epidemic-and-the-quest-for-perfection-264767.html
·         Moral panics -to explain the way in which media focus on behaviour of a social group or an event can be inflated by sensational reporting and the repeated use of sterotypes,leading to public overreaction or panic at a supposed threat to society.  
·         Media technology and the digital revolution-changing technologies in the 21st centuryphotography of fashion adverts,models,photoshoots
http://www.dailymail.co.uk/femail/article-431289/Zero-action-size-zero-London-Fashion-Week.html
·         Postmodernism  and its critiques -literally meaning ''after the modern'' an aesthetic paradigm that explores the media-saturated transnational culture of consumption where globalised media corporations provide a universal package of information and entertainment. 
http://caloriecount.about.com/great-size-zero-debate-ft102612 
·        Audience therioesany of various theories about the behaviour of audiences with regard to media texts.
how the size zero controversy influences the female audience,its effect on the audience.kate moss fans......
The guradian texts/links
http://www.guardian.co.uk/lifeandstyle/2010/oct/10/immodesty-blaize-five-things-know-about-style 
http://www.guardian.co.uk/lifeandstyle/2010/oct/03/paris-fashion-week-unconventional-models
http://www.guardian.co.uk/lifeandstyle/2010/sep/30/paris-fashion-week-plus-size-models
http://www.guardian.co.uk/lifeandstyle/2010/sep/19/london-fashion-week-size-zero

Fashion models and stylish Hollywood starlets have become notorious for bad girl, diva behavior while charitable works and humanitarian ventures have catapulted others to fame. Dress size has yet to tarnish a fashion icon’s reputation–until this year, when emaciated young actresses and fashion models began to appear in increasing numbers in the tabloid press.
Their dramatically low weight sparked the “size-zero debate”— based on the theory that painfully thin modern fashion icons have a dangerous influence on admiring young women, some of whom are vulnerable to anorexia nervosa. Singled out for criticism has been Rachel Zoe—an influential Los Angeles stylist who groomed young, lean, and newly chic superstars Lindsay Lohan, Nicole Richie, Keira Knightly, and Mischa Barton. Zoe’s unarguable flair extended to launching numerous fashion trends this year, including skinny jeans, vintage tops, headbands, oversized sunglasses, and big handbags. The Los Angeles Times, however, blamed her for “single-handedly bringing anorexia back.” Reed-slim Zoe refuted the allegation that she affected the eating habits of her clients, telling London’s The Sunday Times, “I don’t think it is fair to say that I’m responsible because I’m a thin person, that because I’m influencing their style I’m influencing what they eat.”

“Size zero” became front-page news in September when model Luisel Ramos collapsed on a runway during Uruguay’s Fashion Week moments after being applauded by spectators; she later died from heart failure. News emerged that she had fasted to lose weight as she readied for the show. As a result, coordinators of Madrid’s Fashion Week banned from the event models whose body mass index (BMI, a measurement of body fat according to weight and height) fell below 18, which was considered unhealthy. The International Herald Tribune noted that many top models had a BMI that was in the 14–16 range.
http://www.britannica.com/blogs/2006/11/skeletons-on-the-runway-the-size-zero-debate/
http://www.britannica.com/blogs/2006/11/skeletons-on-the-runway-the-size-zero-debate/
For those of you who want to dump your curves and crave to be a size zero, here is a warning. A new research done by a foreign university reiterates something you guessed before: girls dieting to be size zero could be risking their bones to long-term problems such as osteoporosis. The research conducted on 4,000 young girls, shows that fat mass plays an important role in building bones. Recent research conducted by a London based college, also found that constant images of reed-thin, size-zero models, pop stars and actresses fuelled a rise in eating disorders amongst young women.

Size zero and its side effects - The Times of India http://timesofindia.indiatimes.com/life-style/health-fitness/fitness/Size-zero-and-its-side-effects-/articleshow/5934386.cms#ixzz14h5mtaMn
The editor of Vogue has accused some of the world’s leading catwalk designers of pushing ever thinner models into fashion magazines despite widespread public concern over “size-zero” models and rising teenage anorexia.
Alexandra Shulman, one of the most important figures in the multi-billion-pound fashion industry, has taken on all the largest fashion houses in a strongly worded letter sent to scores of designers in Europe and America. In a letter not intended for publication but seen by The Times, Shulman accuses designers of making magazines hire models with “jutting bones and no breasts or hips” by supplying them with “minuscule” garments for their photoshoots. Vogue is now frequently “retouching” photographs to make models look larger, she said.
Her intervention was hailed last night as a turning point in the debate over model size that has raged after the deaths of three models from complications relating to malnutrition, and the decision of leading fashion shows to ban size-zero models.
http://women.timesonline.co.uk/tol/life_and_style/women/fashion/article6489243.ece 

Monday, 1 November 2010

Media Magazine Conference notes

chewing gum for the brain
why do people talk such rubbish about media studies?
Some used the excuse of Homer Simpson in order to stop schools from teaching and showing the Simpson's. Simpson's replaced the idea of teaching Shakespeare and the claimed that the school followed the national curriculum and by studying Simpson's enabled students to become critical and analytic of moving images and gain a better understanding of audiences and narrative. "studying the opening of Dickens Great Expectations is just as challenging as studying the opening of The Simpson's".
Online Media, Cleggmania and the Cowell Factor

The fact that we are considered the media makes society more democratic. The media world is more converged which makes it more interactive.

David Gauntlett, media was like the gods who sent down all the information but now we are in control of media use.
''A MICKEY MOUSE SUBJECT''
Young Children are stupefied by the mass media and media studies is considered a Mickey Mouse subject. It won't get you a job because it is vocational, and vocational subjects are considered to be downgraded.

  • David Gauntlett
  • Sonia Livingston
  • David Buckingham
  • Annette Will
  • Micheal Wesch
  • Dan Gilmor
  • Henry jenkins
  • Graeme tunner
Read all the different ideas
pick your exmaples
apply the reading to the examples
weigh up the debates
develop an informed academic view

RESEARCH
really look at real examples looking at everything about them
keep evidence of all research
research every angle
conventions, audiences, institutions

PLANNING
what could possibly go wrong. plan for all eventualities
record all planning
show the process of your projects journey

EVIDENCE
storyboards,animations

IDEAS
keep ideas simple
have a workable concept with realistic plans
try the '25 word pitch'

GET FEEDBACK
at all stages from peers, teachers and others
keep records of the feedback
keep records + respond to it

LOGISTICS
people, places ,props, costumes
get it done early
rehearse + prepare
share contact details for all involved

PRODUCTION
always shoot extra coverage
organise material before editing
start with big picture