Coursework Research

Critical Investigation and linked production ideas

1. How are young teenage girls portrayed in the fashion/modelling industry ?

The representation of using young tennage girls at size 0's and their health issues and how modeling in the fashion industy is influencing them to destroy their health and become obsessed over appearances.....

-an advertisement rasing awareness of the health issues with using teengage models in the fashion industry

-magazine cover and article of a fashion magazine with an exclusive interview with a teengae model and her experience and life story as a model.eg. health issues

2.How dogs are portrayed in a male dominated society ?
''a dog is a mans best friend''
-the represesntation of dogs in a mans world

-why do dogs Instinctively follow male dominace as their pack leaders ?

-the alpha male

-a documentry investigating a dogs instinct on male dominance

3.Why are male fashion designers more successful then female designers?

-the representation of men in the fashion industry

-are they more sucessful ? why ?

-the representation of a mans sexuality in fashion

- a documentry investigating the representation of successful male designers in the fashion industry .

-homosexuality ?

4..Does violence in games influence the young generation ?

-the representation of violence in games

-does it influence children to be violent ?

-crime ? violence? aggression ?

-a documentry investigating the influence of games on young children
some game titles to investigate :

-resident evil

-grand theft auto san andreas

-call of duty

-true crime

-god of war

Best Idea......................?

1. How are young teenage girls portrayed in the fashion/modelling industry ?

-an advertisement rasing awareness of the health issues with using teengage models in the fashion industry

-magazine cover and article of a fashion magazine with an exclusive interview with a teengae model and her experience and life story as a model.eg. health issues

MIRGRAIN
Media language
what techniques are being used to make meaning in the text?
semiotics-anchoring,signification
cinematography-pans,tracking shots,
mise en scene-glamourous fashion,catwalk , models
lighting -photoshoots, toplighting ,high-key lighting
sound-voice over narration,non diegetic sound
editing-dissolves,cross cutting ,montage

Institution
who produces,distributes,regulates the text?
prodution -hollywood
promotion-raise awarness advertisement
distribution-mainstream
scheduling-
broadcasting -commercial televsion
ethics-manipulation,exploitation

Genre
what type of text is it ?
advertisment?.......................

Representation
who or what is being represented in the text? how ?
gender-female
Negative representation
stereotypes-teenage girls

Audience
who consumes the text?
primary -teengae girls
secondary -parents
target audience -12-30,female,
interests,fashion.......

ideology and values
what are the belief systems/messages/values underpinning the text?
liberalism ,
positive values-to raie awareness,to change the trend of size 0,to inform

narrative
how is the narrative in the text organised and structured?
?
SHEP
social
realism -raising awareness
Historical
trends-
do clothes fall better on skinng girls ?
economical ?
political ?

This fits into the media contemporary landscape becasue young teenage girls are being influenced today to look skinny and follow a size 0 trend to walk on the catwalk and become a model.it is effecting their health and causing issues within fashion,do you have to be skinny to look good ? its is influencing girls to become obsessed with their appearences and want to be like models in magazines.
negative representation of young female teenagers.

links to relevant topic

The "Size Zero" controversy

http://www.helium.com/items/480129-the-size-zero-controversy 

http://feministphilosophers.wordpress.com/2007/05/23/the-size-zero-controversy/ 

http://www.marieclaire.co.uk/news/celebrity/431373/kate-moss-in-new-size-zero-controversy.html 

http://www.dailymail.co.uk/news/article-406316/This-model-sparked-size-zero-debate.html 

http://www.timesonline.co.uk/tol/life_and_style/health/article6976981.ece

The effects of globalisation on the media

Globalization is defined as a form of imperialism in which consumption and consumerism are extended, imposed upon the oppressed to fully assure identification with metropolitan values and to create the world in its own economic and cultural image. The traditional role of the media is said to have been transformed by globalization to become a generative force for the benefit of the economic and political ruling class. As boundaries dissolve, disorientation becomes the media's subjective effect.

The rise of new media has increased communication between people all over the world and the Internet. It has allowed people to express themselves through blogs, websites, pictures, and other user-generated media.
Flew stated that as a result of the evolution of new media technologies, globalization occurs. Globalization is generally stated as "more than expansion of activities beyond the boundaries of particular nation states". Globalization shortens the distance between people all over the world by the electronic communication and  expresses this great development as the "death of distance". New media "radically break the connection between physical place and social place, making physical location much less significant for our social relationships".

MARSHALL McLUHAN

http://en.wikipedia.org/wiki/Marshall_McLuhan
"Any hot medium allows of less participation than a cool one, as a lecture makes for less participation than a seminar, and a book for less than a dialogue."

http://www.aber.ac.uk/media/Students/bas9401.html
''We live mythically and integrally... In the electric age ,when our central nervous system is tecnologically extended to involve in the whole of mankind and to incorporate the whole of mankind in us, we necessarily participate... in the consequences of our every action.''

http://www.livinginternet.com/i/ii_mcluhan.htm
''Today, after more than a century of electric technology, we have extended our central nervous system itself in a global embrace, abolishing both space and time as far as our planet is concerned.''