Wednesday 13 October 2010

The effects of globalisation on the media

Globalization is defined as a form of imperialism in which consumption and consumerism are extended, imposed upon the oppressed to fully assure identification with metropolitan values and to create the world in its own economic and cultural image. The traditional role of the media is said to have been transformed by globalization to become a generative force for the benefit of the economic and political ruling class. As boundaries dissolve, disorientation becomes the media's subjective effect.

The rise of new media has increased communication between people all over the world and the Internet. It has allowed people to express themselves through blogs, websites, pictures, and other user-generated media.
Flew stated that as a result of the evolution of new media technologies, globalization occurs. Globalization is generally stated as "more than expansion of activities beyond the boundaries of particular nation states". Globalization shortens the distance between people all over the world by the electronic communication and  expresses this great development as the "death of distance". New media "radically break the connection between physical place and social place, making physical location much less significant for our social relationships".

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