I will be investigating how fashion and beauty advertising such as perfume adverts and print advertisement represent size zero as a feminine ideal and the obsession with being size zero and does it really influence young girls/models to follow the trend of being freakishly skinny and why do they want to follow this trend?Why do most young girls want to be size zero? What appeals to them about being size zero? Do they really think they look good? Where did this controversy develop from? How did it develop?
My target audience-demographics, social class, interests, age
- (The size zero controversy)
- What is it? What is the big issue about size zero? What is the appeal of it? The attraction.
- Why it is? Why does this controversy hold such power? (The hypodermic model) the weaknesses of the debates influence, why does it have such powerful influence? Why is it a feminine ideal?
- Who? Who exactly is it targeted at? Who does it appeal to? Who holds the influence of the controversy?
- When? When did the issue become an influential debate? When did the trend of size zero begin? from Marylyn Monroe’s curvy size 12 to Twiggy’s skinny size 8 to Kate Moss’s size zero.(Historical texts )
- How? How is it such a controversy? How does it hold powerful influence on young girls? Media influence? Magazines? Role models?
1.Do the Media representations of size zero models reinforce the stereotypes of the size zero controversy and how?
I will be investigating the representation of the feminine ideal of size zero in the media with examples of media texts using the evidence from textual analysis’s and quotes; I will also be looking at the representation of teenage girls that hold influence of the controversy. For example teenage girls who develop eating disorders which put their lives at risk. Teenage girls with low self esteem, Pressure from role models. ''There is a good deal of pressure on teenage girls to be thin, but they need to be aware that this could endanger their developing skeleton and put them at increased risk of osteoporosis’’. –I am going to use this quote to talk about the pressure that the media hold on teenage girls reinforcing the stereotypes of size zero. This quote will also link to The Media texts which I am going to use which reinforce the stereotypes of size zero-(Vogue magazine, look magazine, perfume commercials featuring size zero models) (E.g. Kate Moss, Nicole Kidman) (M, R, A)
2.The media effects of the controversy on the audience, also reinforcing the stereotypes of size zero.
In this paragraph I am going to talk bout the media effects which also reinforce the stereotypes of the controversy. How it holds the powerful influence on the stereotypes.e.g showing the glamorous appeal of models,” Controlling weight and shape has become a moral imperative for many young girls," I am going to use this quote to talk about the effects which the media have on reinforcing the stereotypes of size zero. The issue of low self esteem and conscience of body image, following the trend to look like their role models. "It's almost a sign of goodness to be slim,"-I will link this to Kate Moss and her influence on reinforcing stereotypes of the size zero controversy. And being pressured
'Nothing tastes as good as skinny feels'.-I will also link this quote to the media effects reinforcing stereotypes. As this also reinforces the feminine ideal of size zero. This will also be linked to how media effects are created to develop the influence of size zero and also reinforce the stereotypes. I will also use this quote to talk about the huge amount of controversy Kate moss created when she first came out with her motto. "Millions of girls aspire to be like Kate Moss. These comments are shocking and irresponsible."-this quote will also link to this paragraph. (M.R.A.I)
3.The influence of media technology and the digital revolution
In this paragraph I am going to talk bout the use of media technology used to promote the beauty of the models to the audience, and how this also reinforces stereotypes with stronger influence such as magazines images of models and fashion .'She looked beautiful in the face, but really thin and unwell. That's not a reflection of what we do in our magazine, which is about good health.' –I am going to link this quote to show the media influence on the audience with the use of magazine images and posters. I am going to use evidence of textual analysis’s of print magazines which show unhealthy size zero models made to look healthy and beautiful with the use of media technology. (M.A,I,V)
4.The impact of news values on the audience
In this paragraph I will be talking about how Journalists and broadcasters use powerful and influential imagery and exaggeration to seek a passive audience. The influences are everywhere. Images of women, teenagers, models, and famous people who are extremely thin dominate the media. Such intense scrutiny is placed on the weight and body images of women that the rates of anorexia, bulimia, and other related eating disorders have skyrocketed in recent years. “The media is the main source of information about women’s health issues” for adolescent girls. In addition, NEDA finds that,
“1 out of every 3.8 television commercials sends some sort of ‘attractiveness message,’ and the average adolescent sees an estimated 5,260 attractiveness messages per year.”-I am going to link this quote to this paragraph as it shows the evidence of the influence the media send out to a passive audience promoting negative body image.(I,V,I,M)
5. Moral panics in the fashion industry
In this paragraph I will be talking bout the moral panics developing in the fashion industry due to the size zero controversy and the media’s influence reinforcing the moral panics. However I will also argue against the controversy, 'It was one of the points we made. You can't say to models, "you can't work because you are black or because you are blind", so why should you be able to say "you are too thin to work"?-I will link this quote to my study as I am going to argue against the controversy as some models just appear to be naturally skinny or slender.
"I'd like to see it expanded," says
"Take the issue into government".-this quote will link to my study as I will be talking about the moral panics within the fashion industry as to take drastic action to make a change to the skinny trend. "We're saying all women are beautiful,"
6. Postmodernsim in fashion
In this paragraph I will be talking about the size zero controversy in postmodernism fashion and how the trend has changed form being a curvy size 14 to a size zero. ’’ The fashion industry was instantly blamed, but was it entirely their fault? more size zero models appeared on the catwalk and designers started manufacturing their clothes in size zero’’-I will use this quote to link to my study as to how the trend has changed and how it has become an influential controversy to contemporary fashion. Here I will give evidence from textual analysis from the use of historical texts.(M,R,A,I,V)
7. From Marilyn Monroe to twiggy
"Whether you're thin, fat, small, dark, blond, redhead, you want to be something else," said the world's first boldface supermodel. "I wanted a fairy godmother to make me look like Marilyn Monroe. I had no boobs, no hips, and I wanted it desperately’’.
In this paragraph I will be talking about the change form the curvy trend to the skinny trend form the past and how it has changed to influence such young girls and their health and will it ever change. To show the beauty of bigger models and design clothes to fit bigger curvier bodies.I will also be talking about how Marilyn Monroe is still an icon and her curvy body is still a trend which also influences some young girls to stay healthy and curvy.(M,R,A,I,V)
'I would look in the mirror and not feel like a woman. I didn't feel sexy. People in the fashion industry were like, "Oh my god, you look beautiful." But I didn't feel like myself when I was thinner.'-I will use this quote to show how women like Beyonce embrace their curves and should also have an impact on young girls and influencing them to be healthy.
8.Hypodermic Model
The effects of the audience from which the media injects messages directly into the minds of the viewers/listeners/readers, powerless to resist the media impact over us. this approach draws attention for the power that media providers have. This injected audience is seen as passive and powerless.(M,R,A,I,V) 9. Cultivation theory
As audiences watch more and more film and television they gradually develop certain views about the world, some of which are false –In this paragraph I will be talking about the media’s influence on society due to the fashion industry and women being influenced to follow the media’s stories and becoming passive and vulnerable to follow false trends.(M,R,A,I,V) 10. Hegamony
A theory of ideology as ideas, beliefs and values, established by the dominant culture in society. It draws attention to the fact that audiences gain a lot of their knowledge about the world form the media and recognizes the important role the media have in our lives.(M,R,A,I,V)
11. Conclusion –Media industry VS fashion industry
To conclude I will be summarizing my key points as to answering my independent study. I will be discussing as to if advertising does influence young girls to follow the size zero trend and the controversy between the media industry vs. the fashion industry.
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